Each group had different life shaping events.  An example would be:
Traditionalists – Israel formed as first Jewish state
Boomers – The Vietnam war; Civil Rights movement 
Generation X – End of the Cold War, Fall of the Berlin Wall
Generation Y – Terrorism; Technology


Generations in the Workplace

Each demographic group exhibit different qualities in the workplace and value different things.

Traditionalist – Born 1928-1945

  • Conformity
  • Stability
  • Upward Mobility
  • Security
  • Economic Success

Baby Boomer – Born 1946-1964

  • Personal and social expression
  • Idealism
  • Health and Wellness
  • Youth

Generation X – Born 1965-1980

  • Free agency and independence
  • Street Smarts
  • Cynicism
  • Friendship

Generation Y – Born 1981-2000

  • Hope about the future
  • Collaboration
  • Social Activisim
  • Tolerance for diversity
  • Family centricity


It is mostly Boomers, Generations X & Y in the workplace now, but they have very different ideas about work. A Generation X may manage a Boomer; Generation Y has very different expectations than a Boomer or Generation X. Your approach to recruitment, performance management and talent management strategies needs to be tailored to your internal demographic to ensure the highlest level of results. Let Bromelin help you tailor your HR strategy to each group of employees.

Shelley Brown
Bromelin HR Consulting